For service businesses · no email required

What happens to your unanswered inquiries?

Map the gap between an inquiry arriving and a customer getting a response. Use your numbers to explore a recovery scenario, or leave unknowns blank for a practical measurement plan.

This reviews inquiries you already receive. Creating new demand is a separate growth program.

Your inquiry workflow

Start with what you know.

Use the same reporting period for inquiries and responses. Blank fields and “I don’t know” stay unknown. No customer details are needed.

Reporting period

Currency

Total inquiries in this period

Count unique requests across calls, forms and messages. Count the same inquiry once.

I don’t know

Inquiries that received a response

Of those inquiries, how many received a real response from your team or system? This is not the number of replies a prospect sent you.

I don’t know

Inquiry-to-booking rate (%)

Bookings ÷ inquiries receiving a response × 100. Use a measured rate from a period with responses, or an explicit estimate to test.

I don’t know

Booking-to-customer rate (%)

New customers ÷ bookings × 100. Use a measured rate from a period with bookings, or an explicit estimate to test.

I don’t know

Average first-sale value

Revenue from one new customer’s first sale. Use the selected currency. This is not profit or lifetime value.

I don’t know

What portion of unanswered inquiries could you re-engage?

Choose at least one assumption to test, between 0% and 100%. These are your scenarios, not industry benchmarks. Leave them blank if you need to measure the opportunity first.

Low recovery assumption (%)

Base recovery assumption (%)

High recovery assumption (%)

Make a simple inquiry plan.

JavaScript is required for the interactive calculation. Count unanswered inquiries, choose the fraction you could re-engage, then multiply by your booking rate, customer rate and first-sale value. If a measurement is missing, start by recording it.

Review this inquiry workflow

Your starting point

A gap you can measure. A workflow you can improve.

Your recovery scenarios

Each row models a share of unanswered inquiries re-engaged, then uses the booking rate, customer rate and first-sale value you entered. Results apply to your selected reporting period.

Assumption	Conversations re-engaged	Bookings	Customers	First-sale revenue

Fractional counts are modeled expectations. Amounts are rounded for display. Revenue is a scenario, not a forecast, recovered cash, a profit estimate or a service quote. It excludes delivery, media, software, labor and service fees. Re-engaged inquiries may behave differently from those already answered.

The workflow to review

1 / CaptureOne inquiry record and its source.
2 / RespondA useful response and an accountable owner.
3 / Follow throughBooking or next action; human review for exceptions.
4 / MeasureResponse, booking, sale and cost in the same period.

Three practical next steps

Reconcile a sample of inquiries against the CRM or inbox. Separate no response, no fit, duplicate and opted-out requests.
Choose one channel and a named owner. Define response timing, allowed follow-up and when a person takes over.
Test a small eligible group and compare response, booking, sales and operating cost. Use the measured results to revise your scenario.

Review this inquiry workflow with us.

The next step is a short application. We review fit before emailing a private booking link. There is no automatic appointment or quote.

Your short summary

Review this inquiry workflow Edit my assumptions

Start with what you know.

A gap you can measure. A workflow you can improve.

Your recovery scenarios

A few measurements will make this useful.

The workflow to review

Three practical next steps

Review this inquiry workflow with us.