Digital area of expertise

What We DO

At DWNTWN, we specialize in creating digital experiences that propel established brands. Our web design company collaborates closely with leaders to build new digital tools based on elegantly simple yet powerful strategies. Here’s what we do:

Typography

UX Research & Strategy

Our multi-disciplinary team of design and marketing experts are trained to think like brand managers. We discover and analyze data to build a foundation for a winning strategy. Together with your team, we identify solutions that deliver the greatest value and impact on top line growth. Our UX Research & Strategy services include:

Audience & Market Research
Competitive Benchmarking
User Testing
Analytics Auditing
Journey Mapping
Information Architecture
Information Architecture User Research
Stakeholder & Design Thinking Workshops

Brand Identity

Our web design company melds data points from qualitative and quantitative research to bring a powerful brand strategy and visual identity to life. How your brand looks, sounds, and behaves must provide an unforgettable experience for audiences. Our Brand Identity services include:

Brand Positioning
Visual Identity
Content Strategy
Brand Messaging & Copywriting
Brand Guidelines
Brand Videos
CGI Animation

Web & Product Design

To achieve a design that is distinctive and effective, we create user experiences that clarify each audience’s needs, pain points, and goals. We translate a wealth of insights into user-centered experiences that form the foundation of our award-winning web products, visual design, and product design. Our Web & Product Design services include:

Website & Interaction Design
Product Design
Design Systems
Illustration & Iconography
Prototyping & Testing

Web Development

We power business websites with flexible technology that’s structured to scale as brands grow. Our elegant, durable solutions solve business challenges across all touchpoints, screens, and devices. Our Web Development services include:

Full stack web development
eCommerce Builds
Web & Mobile Apps
System Architecture
CMS Implementation
Integrations (CRM & API)
On-page SEO

Website Management

If one thing is constant, it’s changes. Post-launch, we adapt to shifting business priorities and user demands with a dynamic program tailored to your needs. Select from an array of annual support, maintenance, optimization, and enhancement services to ensure continuous, incremental improvements. By adapting quickly to shifting business priorities and user needs, our agency helps maximize a site’s performance. Our Website Management services include:

Performance Analytics
Conversion Rate Optimization
Website Evergreening
Continuous ADA compliance
Performance & Accessibility Testing
Future State Planning
A/B Testing
Collateral & Content Creation